VISIT FLORIDA Announces New CMO

VISIT FLORIDA has selected its new CMO. Here's the text of the press release:

TALLAHASSEE, Fla. (Feb. 13, 2008) – VISIT FLORIDA® announced today the hire of J. William (Will) Seccombe as the organization’s new chief marketing officer. Seccombe will lead VISIT FLORIDA’s marketing efforts, including overseeing direct marketing, advertising, Internet marketing, public relations, promotions and corporate communications.

“Will brings to VISIT FLORIDA great tourism marketing expertise. He will be a vital team member in advancing VISIT FLORIDA’s goals to promote and grow Florida’s tourism,” said Bud Nocera, president and CEO, VISIT FLORIDA.

A Colorado native, Seccombe brings more than 15 years of senior-level communications experience, with an emphasis in tourism marketing and online marketing initiatives. Seccombe comes to VISIT FLORIDA from Revolution Communications, an integrated marketing company which he founded with a focus on the travel and hospitality industry. Major clients have included the Colorado Tourism Office; Seccombe was also the previous vice president of marketing for the Denver Metro Convention and Visitors Bureau.

Seccombe is a member of the Association of Travel Marketing Executives and the National Western Association. His duties at VISIT FLORIDA officially begin on March 3.

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